Boyfuck Magazine Issue 7 October 2005 20

discipline, self-surveillance and emotional labour. Girls and women are interpellated as the monitors of all sexual and emotional relationships, responsible for producing themselves as desirable heterosexual subjects as well as pleasing men sexually, protecting against pregnancy and sexually-transmitted infections, defending their own sexual reputations and taking care of men's self-esteem. Men, by contrast, are hailed as hedonists just wanting 'a shag'. The uneven distribution of these discourses of sex, even in a resolutely heterosexual context, is crucial to understanding sexual-ization (Gill, 2006; Tincknell et al., 2005). Put simply, in magazines aimed at straight women, men are presented as complex, vulnerable human beings. But in magazines targeted at those same men, women only ever discuss their underwear, sexual fantasies, 'filthiest moments' or body parts (Turner, 2005).

Boyfuck Magazine Issue 7 October 2005 20

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